On-White Bottle
In this video I walking through my set up for on on-white bottle shot . On-white or ecommerce images can be as complex or as simple as you want them. The question is, does the lighting and final image fit the clients brand.
The bottle I'm photographing is from The Mane Choice, a hair care company that I have had the privilege to photograph for several years. Their bottles and bottle labels are extremely shinny so extra attention needs to be shown to avoid unwanted reflections.
No Reflections
I accomplish this by using diffusion panels on all sides, polarizing filters, and shooting the bottle from a low angle. I put the camera through a hole in the front diffusion panel and I place the camera just below the bottom edge of the label. This does two things: it avoids the bottle reflecting the panel hole and it also gives the bottle a heroic look by looking up to the bottle. (Alternatively, I can place the camera just above the top edge of the label to avoid the unwanted reflection but I think this brand looks better from such an epic perspective.)
The End Result
When I am done I have two images. The main image and a second image I use to make a mask for the text on the label. I don't need the second image but it makes it a lot easier during the retouching process.
Retouching
I made a second video of this bottle going through my step for retouching.